Archetype Legal, San Francisco Lawyer, Sonoma Lawyer, Alex King, Lawyer of Startups, Entrepreneurial Law, Small Business Lawyer

Alex King advises companies, investors, and individuals on a wide range of business transactions. Alex represents clients across a broad spectrum of industries including tech and internet, food and beverage, product, consulting and general service firms, often serving as their outside general counsel. His practice focuses on corporate and partnership law with experience in issues of structure and organization, raising capital and financing due diligence, securities and equity compensation, ongoing corporate compliance, and joint ventures.

Alex is a Business Advisor for Pacific Community Ventures, a nonprofit dedicated to supporting small business growth and job creation in low income communities. Alex received his JD from Golden Gate University School of Law, and his MBA from Golden Gate’s Ageno School of Business. Currently, Alex is working towards his LLM in taxation from Golden Gate as well. When he’s not practicing law Alex enjoys crime novels, golf and wearing inviting plaid.



Archetype Legal, San Francisco Lawyer, Chicago Lawyer, Avery Gordon, Lawyer of Startups, Entrepreneurial Law, Trademark and Copyright Lawyer

Avery Kerr Gordon is an enthusiastic advocate for small businesses, startups and individuals. Avery earned her JD from Golden Gate University School of Law and practiced law in the Bay Area before relocating to Chicago. Prior to joining Archetype Legal PC, Avery spent a number of years in civil litigation where she handled insurance coverage and liability defense matters. Her litigation experience gives Avery an invaluable insight into risk management and allows her to help protect her clients from potential risk exposure. Avery concentrates her practice on organizing, growing and sustaining small businesses and startups and focuses part of her practice on intellectual property matters, including trademarks and copyrights. Prior to practicing law, Avery worked in the field of experiential marketing and uses the skills she developed there to take a holistic approach to intellectual property and brand management.

Avery is an active member of the Chicago legal community where she works with organizations to promote and support women in the law. Avery was honored as a Rising Star by Illinois Super Lawyers in 2017 and 2018.  She is licensed to practice in California and Illinois and admitted in federal court in the Northern District of Illinois. Outside of work, you can find Avery planning sailing adventures with her husband and daughter, or furthering her shameless quest for the perfect cup of coffee in Chicago.



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Luthien Niland advises small businesses, start-ups, and entrepreneurs in industries ranging from software development to food and beverage to cannabis ventures to construction. She especially likes enjoying the fruits of her clients’ hard work by visiting their restaurants, wine shops, or retail stores, while also appreciating less tangible results by downloading their apps or learning about the stem cell libraries that they build. Luthien counsels her clients in matters related to strategic entity formation, negotiating and drafting contracts, raising investment capital (especially for software start-ups, restaurants, bars, and breweries), hiring employees, non-profit compliance, partnership agreements, and other matters for an outside general counsel. 

Luthien earned her J.D. from Golden Gate University School of Law and is licensed to practice law in California and Wisconsin. After 10 years in the Bay Area, Luthien now spends her summers swimming and canoeing in the fresh water around Madison, Wisconsin and her winters enjoying the restaurants and hiking of the Bay Area. 



Archetype Legal, San Francisco Lawyer, Counsel, Startup Advisor, Drew Amoroso, Move Associates, Lawyer of Startups, Entrepreneurial Law, Small Business Law

Drew is of counsel to the firm and advises startup clients primarily in the fitness, health and wellness industries.

Drew graduated from UC Davis School of Law where he served as Editor-in-Chief of the Law Review. He’s now the CEO of Move Associates, a company that helps law firms train their associates to achieve their productivity and development goals, the President of the Barristers Club at the Bar Association of San Francisco and a Visiting Lecturer at UC Davis School of Law and Golden Gate University School of Law, where he teaches a Practice Ready Seminar designed to prepare law students to make the transition from students to lawyers who are ready to practice.

If Drew weren't a lawyer, his dream job would be to lead excursions around remote islands in the Pacific. On a weekend mornings, you can find him enjoying a big plate of eggs, bacon and coffee on his rooftop patio.  



Archetype Legal, San Francisco Lawyers, Lawyer of Startups, Small Business Lawyers, Entrepreneurial Law, Specializing in Small Business and Startups

Karl has worked with Alex over the years to help numerous clients get their businesses started and stay in compliance with state and local regulations.  

With a resume that also includes cook and ski patroller, Karl is currently pursuing a Master of Social Work degree at the University of Wisconsin, Madison, and continues to work with Archetype while pursuing a career in clinical mental health. While we appreciate his skills in the office, Karl's secret skill is excellent campfire paella cooking—put it on your list of things you need to try before you die. 




We're excited to feature J.D. Houvener, founder of Bold IP. J.D. is a Registered USPTO Patent Attorney who has a strong interest in helping entrepreneurs and businesses thrive. J.D. leverages his technical background in engineering and experience in the aerospace industry to provide businesses a unique perspective to their patent needs.

J.D. operates his own firm, and serves as an outside partner who can service the patent needs of Archetype's client base. Please reach out if you're interested in connecting with J.D., and we'll be happy to make an introduction.


All team photos by Portraits to the People